California Fish Grill

The Challenge

California Fish Grill, an expanding seafood chain with over 25 West Coast locations, needed a comprehensive omnichannel visual identity that communicated their commitment to sustainable, farm-to-table sourcing.

The Strategy

Working with Chase Marketing, I spearheaded a massive content capture and branding initiative. I directed and executed on-site environmental photography across Oregon, Washington, and California to document the authentic journey from sustainable aqua-farms directly to the consumer.

The Execution

I leveraged this high-fidelity asset library to execute a holistic design campaign across all mediums. I managed the end-to-end design of their corporate website, digital and print menus, point-of-sale materials, and ongoing monthly social media campaigns to ensure a cohesive, premium brand narrative.