40 Points

The Challenge

Alaska Airframes needed to evolve from a niche aviation hardware manufacturer into a broader outdoor adventure lifestyle brand. They required a new identity that focused less on their product and more on the destinations their product unlocks.

The Strategy

Working alongside the team at Chase Marketing, I spearheaded the brand strategy and customer targeting for this evolution. We anchored the rebrand on the concept of "Access True Wilderness" to highlight the adventure rather than the equipment.

The Execution

I served as the lead designer and visual architect for the project. I designed the foundational Brand Book that established their new positioning, typography, and visual tone, working closely with our copywriters to ensure the brand voice matched the elevated aesthetic.