Tomlinson Cannon

The Challenge

Tomlinson Cannon, established in 1948 as a localized rain gutter company, had expanded its services to include roofing, gutter guards, basement waterproofing, and foundation repair. Their existing visual identity and messaging failed to unify these diverse offerings, leaving them without a cohesive brand story to tie their entire service catalog together.

The Strategy

I architected a complete brand repositioning to transition them from a single-service installer to a comprehensive home protection enterprise. By developing a new core messaging framework, including the defining tagline "Keeping Homes Dry" and the unifying slogan "Protecting your home roof to foundation," I successfully aligned their entire business model under one clear narrative.

The Execution

I executed a top-to-bottom strategic and visual rebrand. I designed a clever new logo system that physically integrated the brand name into the architectural lines of a house to represent both the roofline and the foundation. Beyond the visual identity, I authored their core values, mission statement, and comprehensive brand messaging. I then built out their entire brand book, establishing a new color palette, custom iconography, employee uniforms, and the fleet wrap designs used on their service trucks.